I’m an experienced business writer who creates engaging marketing, corporate and digital content. From a single blog post to managing an entire communications project, find out how I can help your organization.



I’ve worked for clients in many different sectors to produce content for websites, whitepapers, reports, industry briefs, eBooks, case studies, video scripts, customer and stakeholder engagement, articles, news items and features.



A lot of my corporate writing and communications projects come through referral, so I’m more than happy for my clients to talk about me behind my back. Take a look at what they say about working with me.

Toronto Copywriter and Content Strategist

Based in Toronto, I’m a senior copywriter and communications specialist, providing content strategy, marketing content and web content writing services. I’ve worked for clients of all sizes in most sectors on jobs that range from writing a single blog post to managing an entire communications project.


Find out how my expertise as a content strategist, project manager and freelance B2B writer can help you with content like case studies, whitepapers, industry briefs, annual reports, corporate ghostwriting, landing pages, speechwriting, eBooks and video scripts.


If you are ready to start the conversation, contact me at or 416-456-3859.



Home, Summary Reports

Blue Box Program

Home, Summary Reports

Microsoft USA

Home, Whitepapers

Canada World Youth

Home, Stakeholder Engagement

Stewardship Ontario

Case Studies, Home
Recycling case study

Stewardship Ontario Annual Report 2013

Annual Reports, Home
Stewardship Ontario Annual Report 2013

My Little Chickpea

Home, Websites

Elevate Your Greatness

Home, Websites
Elevate-Your-Greatness website copy

Download My eBook

Marketing Content that nurtures and engages

Marketing Content That Nurtures & Engages


Best Practices and Valuable Writing Tips from a Content Expert


You need to create compelling content to match marketing personas and bring customers closer to your brand. Whether you create your own content, use an in-house writer or contract a freelancer, it’s important that you understand content best practices and the writing process.


Amanda is an extremely organized and detail-oriented individual who delivered us with a great product! Her ability to take complex information and turn it into a digestible story is a very rare find! I'm looking forward to many more projects with Amanda.
Marketing Communications Professional / January 17, 2017 (Canadian Stewardship Services Alliance)
Amanda is one of the most thorough people I've worked with. Her tenacity to research and get to the root of any topic she's working on is impressive. A very eloquent, detail-oriented and business-savvy writer. Amanda's response time is very short which makes working with her a breeze. Highly recommended.
Sr. Account Manager at Vigorate Digital Solutions / June 10, 2016
Amanda and I first worked together on the creation of a new website for a government agency. Amanda had the demanding job of translating dry and dusty data into simple and easy-to-understand language. She did it brilliantly. Amanda used her writing skills once again to inject vitality and simplicity into the agency's annual reports, purging difficult concepts of unintelligible jargon. Throughout the process Amanda kept her calm demeanor, phenomenal work ethic and sense of humour. It was always a pleasure to work with her.
Head of Media and Communications at University of Portsmouth / April 6, 2016
Amanda is an extraordinary business writer. She helped me craft a website that spoke in my voice to my customers. With words that sparkled and fizzed with energy she was able to set the tone of energy, excitement and professionalism. If you are looking for a great writer to set your business above the rest, Amanda is someone you need to sharpen your firm's communications.
Motivational Speaker, Keynotes and Master Trainer, Leadership Development, Innovation and Organizational Transformation at Elevate Your Greatness / December 10, 2015
Amanda is a pleasure to work with; personable, full of ideas and insights, and detail orientated. At Stewardship Ontario, we've worked with Amanda on a number of projects benefiting from her broad view and understanding of communications best-practices across many sectors, and her excellent writing abilities, especially in taking complex topics and distilling them down for our various stakeholder groups. Amanda has been an asset on each project we've worked with her on, and a welcome addition to the team!
Director, Communications at Canadian Stewardship Services Alliance (CSSA) / November 29, 2012 (Stewardship Ontario and CSSA)
Amanda it's been such a pleasure to work with you, I'm so impressed with your professionalism, your attention to detail and above all your ability to grasp such a wide range of subject matters and make them easy to understand in a compelling narrative. You truly understand your various audiences and speak to them in a meaningful way. I am thrilled that you are partnering with us. Thank you for all your great work.
CEO (aka The Big Chickpea) at My Little Chickpea Gourmet Foods / June 29, 2012 (Stewardship Ontario + My Little Chickpea)
Amanda is smart, creative and accountable. She understands the goals of the project - and the wider goals of the brand - and asks challenging questions that lead to better results. I've hired Amanda to work on a number of projects for me over the years and hope to work with her again.
Marketer. Strategist. Extrovert. / September 6, 2012
Amanda is a pro! Smart B2B writer who gets it. A great addition to any project!
Partner @ Brainrider | B2B Marketing Plans, Website Design, Lead Generation, & Content for Better B2B Marketing Results. / January 5, 2012
Amanda is a very skilled writer and provided high quality editing under tight deadlines. Her ability to work from both English and French sources was a real benefit and her writing/editing skills ensured our publication was interesting and well written.
Sr.Recruiter @IBM, Project Manager, Board Game Player. Finding the right people and managing projects make me happy. / November 24, 2011 (Canada World Youth)
Amanda worked with our firm, Three Black Skirts, to facilitate a series of focus groups. She singlehandedly turned reams of data into a cogent, meaningful and polished report that wowed our client. She is incredibly organized, a stickler for detail and a pleasure to work with.
Communications, Change, Personal Development / August 19, 2011 (Three Black Skirts + Alliance Data + Credit Valley Hospital + Trillium Health Centre)
Amanda is a stellar (and seasoned) contract writer that can tackle everything from in-depth white papers to high-level one-pagers. Of all the contract writers we worked with at Tribal Amanda was our most consistent performer, and our first choice for most projects. I'd definitely recommend her for any kind of complex content development projects.
Director, Marketing and Communications at Osler, Hoskin & Harcourt LLP / August 15, 2011 (Tribal Communications)
It's a rare treat to find an external resource with whom interactions are always productive, who can gain insights into exactly what you are looking for and meet expectations the first time. I look forward to working with Amanda on our next venture.
B2B Lifecycle Marketer | Lead Generation Manager | Content Writer & Marketer | Digital Strategist / November 30, 2010
Amanda has an uncanny ability to listen to a client describe their services and products, ask the appropriate questions, and then "unravel their babble" to create a clear, concise and compelling content. Amanda is detail-oriented, extremely bright, and able to synthesise diverse pieces of information to quickly understand the larger context in which she is working. Plus she is fun to work with!
Executive Director at York Angel Investors / May 12, 2009 (Insiteful Solutions)
Amanda is wonderful to work with - she quickly grasps the issues of a complex business environment, produces results in a timely manner, has a wonderfully collaborative style, asks great questions, is creative, a good writer and is very responsive to customer needs. You can be confident in receiving high quality deliverables.
Owner, Managing Director at PinePoint Performance & Organizational Consulting, Inc. / March 9, 2009 (Oliver Wyman)
Amanda is great to work with. She is able to work with senior executives, quickly grasp relevant business content and collaborate with a variety of professionals to deliver high quality communication deliverables.
Organization and Leadership Consultant and Executive Coach / February 17, 2009 (Oliver Wyman)
Hired Amanda to help write an exhibit behaviour and tactics manual for sales force and staff for major international congresses. I found Amanda to be proactive, results orientated and enthusiastic; her punchy style was perfect for what we wanted to achieve! On a personal level Amanda has a great sense of humour and is a pleasure to work with. In short a fantastic resource.
Director Conference Management / February 17, 2009 (Astra Zeneca Global Conference & Exhibitions Division)
Amanda has always provided us with the sparkle that we needed at the time, not only with her written hand but also with her contagious attitude. We have worked many times with Amanda and every time she delivers the goods in a timely and professional manner, she has the ability to take all our ideas and literature and produce a final product that reads beautifully, gets our message accross and without fail completes the puzzle. PS If Amanda had proof read this, she would have made a better job of it than me.
Sales and Marketing / October 1, 2008
Amanda quickly grasped the challenges and possibilities presented by our rebranding. She produced intelligent, creative, well-targeted materials from website content to case studies, a whitepaper and product documents. The response to our new materials was fantastic and Amanda's work and efforts were critical to our success.
John Graham
Executive Vice President at Solutions360 Inc. / September 29, 2008
Thanks so much for all your hard work on this and putting up with all our changes mid-stream. I really think your writing style is great and you did a wonderful job in creating such a strong document for us.
National Director, O365 Enterprise Sales at Microsoft
I just wanted to send along my compliments for an extremely effective meeting on Friday. You are wonderfully professional and bring a wealth of value to the client.
Founder, Sales CoPilot, Inc.
Amanda, Thank you for the exceptional work you did on the OMERS Pension Group business plan.
Jennifer Brown
Chief Pension Officer, OMERS Pension Group

Unravel The Babble

Latest Blog Posts



It’s not pronounced Higgie, but Hou-guh, the Scandi lifestyle philosophy that everyone’s talking about. It’s a gentle reminder to stop and smell the roses. You can hygge at home, at work or with friends and family. But can you hygge when you write? Find out if your content’s cozy enough to make your customers feel good.[...]

Champagne Glasses


If recent world events have you reaching for the bottle, teeter over to and marvel at the astonishing revelation that there are 3,000 alcohol-related words in the English language. Although English speakers often act like we invented the word booze, lexicographer Susie Dent is quick to correct. It was, in fact, the Dutch who coined [...]

Deserted beach, ocean rollers, blue sky and cliffs


A picture can be worth a thousand words. There's no doubt that, in moments of genius, a complex idea can be distilled into a single powerful shot. The image of Aylan Kurdi, the Syrian boy on the beach, stood alone. Shockingly, it conveyed the human impact of the refugee crisis. And subsequently, the grief of a single father [...]