Start your project with an experienced marketing writer, who can help you produce excellent content to match marketing personas and bring customers closer to your brand. Content writing must be consistent, valuable and relevant, and you need to know when to curate, what to create and how to put information into perspective. Using a structured approach and a clear plan, your content strategy should focus your budget and your energy. To be successful, every piece of your marketing content needs a purpose and a goal.
Customer Engagement and Nurture Content
A marketing communications specialist may suggest a mixture of stories, backgrounders and primers such as Case Studies, Whitepapers, Industry Briefs, Thought Leadership Articles and integrated Marketing Collateral. Don’t be afraid to repurpose your content. For example, a section of a case study could also become a blog post or an online article, and even be divided into a series of tweets. Or, if you notice that a blog posting gets a lot of attention, consider building on it with some long-form content, like a well-researched white paper. You need to know who you’re talking to, what kind of content engages them and where they go to consume it. It’s about discovering how, when and what to deliver to nurture relationships and achieve objectives.