An advertising copywriter uses words to increase sales or raise awareness. A B2B marketing copywriter creates content to inform, educate and nurture an influencer, a consumer or a B2B buyer. A corporate copywriter might use a newsletter to improve internal communications or keep in touch with multiple stakeholders. A government copywriter could be entirely focused on public service messaging.
While the products, services, channels and audiences change, the ultimate copywriting focus remains the same – we’re all attention seekers, using words creatively to send a clear message. And that’s why clients get noticed.