Corporate writing tools
Feb 02, 2011
Amanda O'Donovan
0
1366

How to Write Good Content

Today’s blog post appears thanks to the very talented Jay Eckert, founder of Parachute Design, a graphic design studio that creates beautiful hand-made websites, logos and materials for print. Not only is Jay a brilliant designer, but he also has a great eye for content. His blog today contains some very sound advice for anyone creating online copy. I’ve included his 8 hot tips below. For the Full Monty, take a look at Writing Effective Content for a Positive User Experience on the Parachute website.

Eight Ways to Sharpen Your Content Skills:

  1. Be Sure to Use Sub Headings – They’re a lifesaver for people in a rush.
  2. Remove Superfluous Content – Overly descriptive language can confuse.
  3. Make Important Information Stand Out – Grab attention to drive a point home.
  4. Offer Links within Your Content – Start simple and provide links for deep digs.
  5. Keep Your Content Up to Date – No one wants to read stale information.
  6. Make Sure Content is Readable – Make typography and fonts work for you.
  7. Summarize and Conclude – Remind your audience about what’s most important.
  8. Double and Triple Check – Readers need to focus on your message, not typos.

Amanda O’Donovan has collaborated with Parachute Design to combine creative content with innovative design. You can contact her at 416.456.3859 or info@amandaodonovan.com.