lead generation

Fingers on piano keys
Jan 31, 2010
Amanda O'Donovan

Keywords Are Your Friends

Emily Thompson is the online marketing coordinator for Kutenda Online Marketing Software. She talks about content as the heart of all your online marketing efforts, not only because it engages readers but also because it shows the search engines you have something of value. She emphasizes the importance of keeping your […]

Lemons on the tree
Oct 30, 2009
Amanda O'Donovan
1 Comment

Juicing Your Content

Stephanie Tilton is a member of the blogging team at Savvy B2B Marketing. Earlier this week, I followed the breadcrumbs from one of my LinkedIn groups to her blog post, How to Squeeze the Most Life From Your Content. In it, Stephanie tells us about an Executive Benchmark Survey of B2B marketers conducted by Bulldog […]

Hands with rings and tattoos
Oct 06, 2009
Amanda O'Donovan
1 Comment

Blog Link to Web Ink

Do you keep your valuable content behind gates, or make it free for all to see? The debate continues about whether registration should be required in exchange for content such as ebooks, whitepapers or research reports. Some say that gated downloads produce valuable sales leads. Others argue in favour of making content freely [?]