content strategy

Man reading business newspaper

A Generous Contribution

I have Seth Godin to thank for the wonderful snippet of insight below. Not that he’s aware of my gratitude. But, as one of his millions of blog followers, I appreciate his crisp, revelatory emails that land every morning in my inbox. This one is after my own heart.
Instead of paraphrasing, here it is […]

Lemons on the tree

Juicing Your Content

Stephanie Tilton is a member of the blogging team at Savvy B2B Marketing. Earlier this week, I followed the breadcrumbs from one of my LinkedIn groups to her blog post, How to Squeeze the Most Life From Your Content. In it, Stephanie tells us about an Executive Benchmark Survey of B2B marketers conducted by Bulldog […]

Hands with rings and tattoos

Blog Link to Web Ink

Do you keep your valuable content behind gates, or make it free for all to see? The debate continues about whether registration should be required in exchange for content such as ebooks, whitepapers or research reports. Some say that gated downloads produce valuable sales leads. Others argue in favour of making content freely [?]