Unravel The Babble

Words in neon

Who Hates Buzzwords?

I’ve been following a discussion on LinkedIn’s BtoB Marketing Group about the Business Buzzwords you love to hate. It’s an animated thread, and I’ve had a lot of fun finding out about the words people would like to ban from our business vocabulary. Personally, I’m tired of hearing about buckets and silos, low hanging fruit […]

Fingers on piano keys

Keywords Are Your Friends

Emily Thompson is the online marketing coordinator for Kutenda Online Marketing Software. She talks about content as the heart of all your online marketing efforts, not only because it engages readers but also because it shows the search engines you have something of value. She emphasizes the importance of keeping your [...]

Three brown and white cows

Accent And Attitude

Seth's nugget of the day dropped into my inbox a short while back, and I felt the irresistible urge to reblog. The posting speaks for itself, and serves as a cautionary tale that accent isn't all about the spoken word. To find out if your writing has an accent, read Seth Godin's blog. Amanda O'Donovan is [...]

Lemons on the tree

Juicing Your Content

Stephanie Tilton is a member of the blogging team at Savvy B2B Marketing. Earlier this week, I followed the breadcrumbs from one of my LinkedIn groups to her blog post, How to Squeeze the Most Life From Your Content. In it, Stephanie tells us about an Executive Benchmark Survey of B2B marketers conducted by Bulldog [...]

Hands with rings and tattoos

Blog Link to Web Ink

Do you keep your valuable content behind gates, or make it free for all to see? The debate continues about whether registration should be required in exchange for content such as ebooks, whitepapers or research reports. Some say that gated downloads produce valuable sales leads. Others argue in favour of making content freely [?]

Frog in a pond

Carpe Diem

My last blog post was August 10, which may be a hint that I'm an expert on the subject of procrastination! I promised myself that I'd write this entry before I travelled to Europe for ten days earlier this month. When I returned, I was too busy with paid work to give it a second thought...but, again, I promised [...]