How To’s

Mar 23, 2017
Amanda O'Donovan


It’s not pronounced Higgie, but Hou-guh, the Scandi lifestyle philosophy that everyone’s talking about. It’s a gentle reminder to stop and smell the roses. You can hygge at home, at work or with friends and family. But can you hygge when you write? Find out if your content’s cozy enough to make your customers feel good.[…]

Girl on a boat with a sunhat
Oct 04, 2011
Amanda O'Donovan

Lost in Translation?

Communication breakdowns can happen anytime, anywhere-often without a language barrier in sight. Translation traps exist in even the most innocent of exchanges. Caught in the confusion, your message could either sink without trace or become misinterpreted and misrepresented. Instead of basking in accolades you’ll […]

Corporate writing tools
Feb 02, 2011
Amanda O'Donovan

How to Write Good Content

Today’s blog post appears thanks to the very talented Jay Eckert, founder of Parachute Design, a graphic design studio that creates beautiful hand-made websites, logos and materials for print. Not only is Jay a brilliant designer, but he also has a great eye for content. His blog today contains some very sound advice […]

Boy shouting into microphone
Jan 21, 2011
Amanda O'Donovan

Please Don’t Shout

Sitting in a doctor’s waiting room the other day, I found myself becoming increasingly irritated by an unnecessarily large collection of instructions. Alongside the questionable assortment of obscure magazines, and the throng of way-too-graphic posters, I was assaulted by a number of barked commands, stuck to various surfaces […]

Filing cabinet and work boots
Jun 07, 2010
Amanda O'Donovan
1 Comment

Say it Like You Mean it

After a very annoying incident with a favourite pair of shoes this weekend, I made a mercy dash to the repairers in the mall to restore them to their former glory. Against my better judgment, I left my husband temporarily unattended in a men’s clothing store, buying shorts that looked identical in every way to […]

Pug in a blanket
Mar 31, 2010
Amanda O'Donovan

Where do Apostrophes go?

I’m always amazed (and amused) to see grown men reduced to a quivering heap at the mere mention of an apostrophe. In a blind panic, they randomly throw these little airborne commas at the page, hoping that some will land where they’re supposed to. I have also come across a few female culprits, but my […]