Descriptive Content

Frog in a pond
Sep 29, 2009
Amanda O'Donovan

Carpe Diem

My last blog post was August 10, which may be a hint that I’m an expert on the subject of procrastination! I promised myself that I’d write this entry before I travelled to Europe for ten days earlier this month. When I returned, I was too busy with paid work to give it a second thought…but, again, I promised […]

Transparent skull thinking about content
Jul 03, 2009
Amanda O'Donovan

Think Content Constantly

I was reading the latest from Joe Pulizzi at when his posting about Content Strategy as the Future of Marketing caught my eye. He talks about a recent presentation by Kristina Halvorson from Brain Traffic, a Minneapolis-based web agency that thinks about content constantly. She advocates that […]

Vintage car tail lights
Jun 03, 2009
Amanda O'Donovan

Driven to Abstraction?

If you think that communication is all about words not images, you may find that you’re writing in abstract terms. People remember pictures, not concepts. So, when your talk turns abstract, your readers start to drift – they’re simply not engaged. If there’s nothing concrete in what you’re saying, there’s nothing for them to identify […]

Content writer on laptop
May 21, 2009
Amanda O'Donovan

Grade Your Gobbledygook

Lexington MA-based David Meerman Scott is a Marketing Strategist and keynote speaker. David has partnered with Dow Jones Insight and HubSpot to weed out tired, overused and clich?-ridden business jargon from press releases, websites, case studies, whitepapers??.and just about any other kind of B2B […]

Eagle landing
Feb 04, 2009
Amanda O'Donovan

Barack Your Business

Whatever your political persuasion, you cannot ignore team Obama’s spectacularly communicative campaigns – both for the Democratic nomination and the US presidency. Armed with a smart and sophisticated toolkit, the consummate community organizer transformed virtual klatches into […]

Business shoes, briefcase, watch, notebook and pen
Feb 03, 2009
Amanda O'Donovan

Corporate Storytellers

I’m a huge fan of case studies. These unsung heroes are wonderful business tools, bringing your marketing messages to life by using real examples of clients who already benefit from using your products or services. So why aren’t more of you posting these little gems on your websites? […]