Think Content Constantly
I was reading the latest from Joe Pulizzi at blog.junta42.com when his posting about Content Strategy as the Future of Marketing caught my eye. He talks about a recent presentation by Kristina Halvorson from Brain Traffic, a Minneapolis-based web agency that thinks about content constantly. She advocates that […]
Driven to Abstraction?
If you think that communication is all about words not images, you may find that you’re writing in abstract terms. People remember pictures, not concepts. So, when your talk turns abstract, your readers start to drift – they’re simply not engaged. If there’s nothing concrete in what you’re saying, there’s nothing for them to identify […]
Grade Your Gobbledygook
Lexington MA-based David Meerman Scott is a Marketing Strategist and keynote speaker. David has partnered with Dow Jones Insight and HubSpot to weed out tired, overused and clich?-ridden business jargon from press releases, websites, case studies, whitepapers??.and just about any other kind of B2B […]
I’m a huge fan of case studies. These unsung heroes are wonderful business tools, bringing your marketing messages to life by using real examples of clients who already benefit from using your products or services. So why aren’t more of you posting these little gems on your websites? […]