Descriptive Content

Filing cabinet and work boots
Jun 07, 2010
Amanda O'Donovan
1 Comment
2539

Say it Like You Mean it

After a very annoying incident with a favourite pair of shoes this weekend, I made a mercy dash to the repairers in the mall to restore them to their former glory. Against my better judgment, I left my husband temporarily unattended in a men’s clothing store, buying shorts that looked identical in every way to […]

Man reading business newspaper
May 12, 2010
Amanda O'Donovan
0
2949

A Generous Contribution

I have Seth Godin to thank for the wonderful snippet of insight below. Not that he’s aware of my gratitude. But, as one of his millions of blog followers, I appreciate his crisp, revelatory emails that land every morning in my inbox. This one is after my own heart.
Instead of paraphrasing, here it is […]

Pug in a blanket
Mar 31, 2010
Amanda O'Donovan
0
2433

Where do Apostrophes go?

I’m always amazed (and amused) to see grown men reduced to a quivering heap at the mere mention of an apostrophe. In a blind panic, they randomly throw these little airborne commas at the page, hoping that some will land where they’re supposed to. I have also come across a few female culprits, but my […]

Man reading report on tablet
Mar 18, 2010
Amanda O'Donovan
1 Comment
1577

Charticles and Listicles?

When was the last time you read to the end of an article? Let’s be honest, some of us can’t even spare the seconds to read a whole blog posting or watch an entire YouTube video. Seth Godin describes this attention deficit as driveby culture. We’re all so busy searching for an experience, that we […]

Words in neon
Feb 18, 2010
Amanda O'Donovan
2 Comments
2166

Who Hates Buzzwords?

I’ve been following a discussion on LinkedIn’s BtoB Marketing Group about the Business Buzzwords you love to hate. It’s an animated thread, and I’ve had a lot of fun finding out about the words people would like to ban from our business vocabulary. Personally, I’m tired of hearing about buckets and silos, low hanging fruit […]

Three brown and white cows
Nov 24, 2009
Amanda O'Donovan
0
1680

Accent And Attitude

Seth’s nugget of the day dropped into my inbox a short while back, and I felt the irresistible urge to reblog. The posting speaks for itself, and serves as a cautionary tale that accent isn’t all about the spoken word. To find out if your writing has an accent, read Seth Godin’s blog.
Amanda O’Donovan is […]