Content Strategy

Deserted beach, ocean rollers, blue sky and cliffs
Mar 24, 2016
Amanda O'Donovan
0
1358

USE WORDS TO ADD CONTEXT

A picture can be worth a thousand words. There’s no doubt that, in moments of genius, a complex idea can be distilled into a single powerful shot. The image of Aylan Kurdi, the Syrian boy on the beach, stood alone. Shockingly, it conveyed the human impact of the refugee crisis. And subsequently, the grief of a single father […]

Snowy mountain peaks with lake
Mar 15, 2016
Amanda O'Donovan
0
1631

SNOW VOCABULARY

I was born in a country where rain is a common topic of conversation-a natural and frequent occurrence that unites, and often defines, an entire nation. I now live in a country where snow and ice dominate much of our landscape throughout the winter months. When I left England, although blissfully unaware of it at the time, my snow […]

King with crown
Mar 14, 2016
Amanda O'Donovan
0
1533

CONTENT IS KING

Content rules. It’s been said often enough, so I think we all get it. But is there more? Jonathan Perelman certainly believes so. When at BuzzFeed, he introduced the concept of distribution as the power behind the content throne. At a recent Rogers Talks small business presentation, the panelists also emphasized […]

Girl on a boat with a sunhat
Oct 04, 2011
Amanda O'Donovan
0
1374

Lost in Translation?

Communication breakdowns can happen anytime, anywhere-often without a language barrier in sight. Translation traps exist in even the most innocent of exchanges. Caught in the confusion, your message could either sink without trace or become misinterpreted and misrepresented. Instead of basking in accolades you’ll […]

Corporate writing tools
Feb 02, 2011
Amanda O'Donovan
0
1323

How to Write Good Content

Today’s blog post appears thanks to the very talented Jay Eckert, founder of Parachute Design, a graphic design studio that creates beautiful hand-made websites, logos and materials for print. Not only is Jay a brilliant designer, but he also has a great eye for content. His blog today contains some very sound advice […]

Man reading report on tablet
Mar 18, 2010
Amanda O'Donovan
1 Comment
1246

Charticles and Listicles?

When was the last time you read to the end of an article? Let’s be honest, some of us can’t even spare the seconds to read a whole blog posting or watch an entire YouTube video. Seth Godin describes this attention deficit as driveby culture. We’re all so busy searching for an experience, that we […]