B2B Writing

hygge
Mar 23, 2017
Amanda O'Donovan
0
264

HOW TO HYGGE YOUR CONTENT

It’s not pronounced Higgie, but Hou-guh, the Scandi lifestyle philosophy that everyone’s talking about. It’s a gentle reminder to stop and smell the roses. You can hygge at home, at work or with friends and family. But can you hygge when you write? Find out if your content’s cozy enough to make your customers feel good.[…]

Deserted beach, ocean rollers, blue sky and cliffs
Mar 24, 2016
Amanda O'Donovan
0
1358

USE WORDS TO ADD CONTEXT

A picture can be worth a thousand words. There’s no doubt that, in moments of genius, a complex idea can be distilled into a single powerful shot. The image of Aylan Kurdi, the Syrian boy on the beach, stood alone. Shockingly, it conveyed the human impact of the refugee crisis. And subsequently, the grief of a single father […]

King with crown
Mar 14, 2016
Amanda O'Donovan
0
1532

CONTENT IS KING

Content rules. It’s been said often enough, so I think we all get it. But is there more? Jonathan Perelman certainly believes so. When at BuzzFeed, he introduced the concept of distribution as the power behind the content throne. At a recent Rogers Talks small business presentation, the panelists also emphasized […]

Girl on a boat with a sunhat
Oct 04, 2011
Amanda O'Donovan
0
1373

Lost in Translation?

Communication breakdowns can happen anytime, anywhere-often without a language barrier in sight. Translation traps exist in even the most innocent of exchanges. Caught in the confusion, your message could either sink without trace or become misinterpreted and misrepresented. Instead of basking in accolades you’ll […]

Corporate writing tools
Feb 02, 2011
Amanda O'Donovan
0
1323

How to Write Good Content

Today’s blog post appears thanks to the very talented Jay Eckert, founder of Parachute Design, a graphic design studio that creates beautiful hand-made websites, logos and materials for print. Not only is Jay a brilliant designer, but he also has a great eye for content. His blog today contains some very sound advice […]

Boy shouting into microphone
Jan 21, 2011
Amanda O'Donovan
0
1406

Please Don’t Shout

Sitting in a doctor’s waiting room the other day, I found myself becoming increasingly irritated by an unnecessarily large collection of instructions. Alongside the questionable assortment of obscure magazines, and the throng of way-too-graphic posters, I was assaulted by a number of barked commands, stuck to various surfaces […]