Unravel The Babble

hygge

HOW TO HYGGE YOUR CONTENT

It’s not pronounced Higgie, but Hou-guh, the Scandi lifestyle philosophy that everyone’s talking about. It’s a gentle reminder to stop and smell the roses. You can hygge at home, at work or with friends and family. But can you hygge when you write? Find out if your content’s cozy enough to make your customers feel good.[...]

Champagne Glasses

DRIVEN TO DRINK

If recent world events have you reaching for the bottle, teeter over to bbc.com and marvel at the astonishing revelation that there are 3,000 alcohol-related words in the English language. Although English speakers often act like we invented the word booze, lexicographer Susie Dent is quick to correct. It was, in fact, the Dutch who coined [...]

Deserted beach, ocean rollers, blue sky and cliffs

USE WORDS TO ADD CONTEXT

A picture can be worth a thousand words. There's no doubt that, in moments of genius, a complex idea can be distilled into a single powerful shot. The image of Aylan Kurdi, the Syrian boy on the beach, stood alone. Shockingly, it conveyed the human impact of the refugee crisis. And subsequently, the grief of a single father [...]

Snowy mountain peaks with lake

SNOW VOCABULARY

I was born in a country where rain is a common topic of conversation-a natural and frequent occurrence that unites, and often defines, an entire nation. I now live in a country where snow and ice dominate much of our landscape throughout the winter months. When I left England, although blissfully unaware of it at the time, my snow [...]

King with crown

CONTENT IS KING

Content rules. It's been said often enough, so I think we all get it. But is there more? Jonathan Perelman certainly believes so. When at BuzzFeed, he introduced the concept of distribution as the power behind the content throne. At a recent Rogers Talks small business presentation, the panelists also emphasized [...]

Girl on a boat with a sunhat

Lost in Translation?

Communication breakdowns can happen anytime, anywhere-often without a language barrier in sight. Translation traps exist in even the most innocent of exchanges. Caught in the confusion, your message could either sink without trace or become misinterpreted and misrepresented. Instead of basking in accolades you'll [...]